Kia wants to enter the mainstream electric vehicle (EV) zone after climbing to fifth place in the Indian auto manufacturing area in just three years. After its parent firm, Hyundai Motor Company, the South Korean enterprise is the country’s second-largest automotive manufacturer. Kia Corporation will enter the electric vehicle market with a small SUV EV aimed at growing regions outside of India.
The compact SUV, codenamed AY, is in the development phase, according to sources, and is expected to hit the streets by 2025. AY will not be a 100% electric vehicle, and it might be built on a flexible architecture that allows Kia to compete in the mass-market petrol SUV segment at the entry level.
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While the AY is being developed, Seltos and Sonet are planning their entry into the Indian EV market in 2022 with their worldwide successful EV6 model (Winner of the World Car of the Year, US). They plan to enter the market with a product that is already available, then spend the following few years developing and introducing the under-development EV that caters to both ends of the market.
In the electric vehicle market, Kia will compete with Maruti Suzuki and Toyota. Tata Motors presently dominates nearly 90% of the market, and Tata Motors and M&M will have introduced a dozen models between them by the time Kia joins the mainstream EV field.
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Kia’s CEO disclosed the EV plan earlier this year, estimating that 4 million EVs would be sold outright. Electric vehicles will account for 50% of the total, with pure electric vehicles accounting for 30%.
Kia plans to introduce 14 electrified vehicles globally by 2030. With India as the brand’s fastest-growing market in 2021, Kia India might outperform the rest of the world, accounting for roughly 10% of Kia’s global output and 8% of total sales. Kia plans to transport about 80,000 cars from India, and the company now exports to more than 90 countries.