Audi Makes Suprise Announcement About Considering Pickup Truck

The brand’s CEO hints that we might get more info about the truck soon.

A journalist asked Audi CEO Markus Duesmann if the business would manufacture a pickup truck, and Duesmann said, “I can’t promise that we will do one, but we are looking into it.” According to Autocar, we might see something relating to the truck shortly.

“Actually, we will present – not too far from now – maybe something,” Duesmann said referring to the pickup. This might hint that a concept for the truck is on the way.

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While standing beside the CEOs of Bentley, Ducati, and Lamborghini, Duesmann responded to these questions. According to Autocar, Bentley CEO Adrian Hallmark remarked, “I would not love to have one in the Bentley portfolio.”

Audi’s investment in electric vehicles and advanced driver assistance systems means that a dedicated truck platform would be at odds with the rest of the company’s plan. Instead, the brand may leverage Volkswagen’s agreement with Ford to provide the underpinnings for the new Amarok and Ranger.

If this is the case, the Amarok could be a good starting point for Audi. The truck would next most likely receive more luxurious materials and upgraded technology on the interior. To distinguish it from the VW, the exterior would at the very least need the Four Rings emblem. So yet, only a turbodiesel V6 engine has been confirmed for the Amarok, but more powertrains should be available.

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We can’t rule out the possibility of Audi building a unibody truck on one of the Volkswagen Group’s electric car platforms. While the final product may not be as tough as an Amarok-based truck, it would be more in keeping with the company’s long-term goals. Furthermore, the electric pickup category is rapidly increasing, with models such as the Ford F-150 Lightning, Rivian R1T, and others.

Building pickup trucks for premium brands has a rough past. The F-150-based Blackwood and Mark LT were Lincoln’s second and third attempts, but both failed. Mercedes attempted to incorporate the Nissan Navarra into the X-Class, but it failed miserably.

The notable exception to this outcome is the GMC brand, particularly the Denali versions of its products. The Canyon and Sierra Denali take the Chevrolet Colorado and Silverado respectively, add luxuries, and continue to find customers.

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