The bookings for Ferrari’s newly announced SUV, the 2023 Ferrari Purosangue, have been paused. The Italian automaker has ceased taking orders due to a massive backlog for its first-ever four-seater vehicle. According to reports, Ferrari Purosangue has received enough orders in such a short period of time that the waiting time for some customers has increased to two years. Ferrari representatives declined to comment on the number of orders received by the Italian company.
The luxury label has limited production of the Purosangue to 20% of total output. It has also prioritised existing Ferrari customers for the first production run. The Purosangue, which means “thoroughbred” in Italian, costs $728,000 (exclusive of on-road costs), which is roughly double the price of a Lamborghini Urus. Despite the high price, the first batch of the car has already been sold.
“It’s no secret that we stopped taking orders,” Enrico Galliera, Chief Marketing and Commercial Officer Ferrari NV, told Drive. We had a lot of interest despite not delivering a single car.”
“We made a decision that we thought was consistent with Ferrari’s and the model’s positioning,” Galliera added.
The SUV, which is said to have Prancing Horse DNA “to its core,” is powered by a 6.5L naturally-aspirated V12 engine capable of 715 bhp and 716 Nm. It has a top speed of 310 kmph and is said to be capable of propelling the car from 0 to 100 kmph in 3.3 seconds.
The engine is mated to an eight-speed dual-clutch automatic transmission (derived from the fearsome 812 Competizione) and all-wheel drive. The rear-hinged passenger doors on the Purosangue are the most eye-catching design feature. The SUV is Ferrari’s first four-door vehicle in 75 years, and it comes standard with heated front and rear seats, a Burmester high-end audio system, and a driver cockpit inspired by the SF90 Stradale.
The first batch of 2023 Ferrari Purosangue luxury SUVs is scheduled to arrive in Australia in the fourth quarter of 2023.