Bankruptcy. Many companies have to suffer this phase due to various reasons. While some companies can’t survive this phase, there are various companies that have survived this phase on the basis of a single product. Automobile companies are no exception. Due to the highly competitive nature of the industry, many companies have gone through bankruptcy and have been merged with bigger companies. Some companies on the other hand have simply left the market. There were certain cars that saved companies from bankruptcy stage.
The giant automotive brands have also been exposed to this stage once. But then they launched a product that was immensely popular and helped them evade bankruptcy. Today, we will have a look at the cars that saved their companies from Bankruptcy. These were so popular after launch that they pulled their company back from the (nearly) dead stage. Let’s take a look:-
- Aston Martin DB7
- BMW 700
- Buick Regal (2009)
- Dodge Omni
- Mercedes Benz 300SL
1. Aston Martin DB7
Aston Martin produced some legendary vehicles during the 70s and 80s. But the failure of the Lagonda sedan started to kill the reputation it had built over the years. It was ahead of its time and combine that with its fair share of problems and you know why Aston Martin couldn’t earn profits. This resulted in Ford taking over the company in 1988. The DB7 was the first product based on redesigned and improved XJS platform. It was designed by the legendary car designer Ian Callum. It got a V12 engine upgrade in 1999 with the Vantage variant. Over the course of time, it sold a total of 7000 vehicles. That is more than the sale of all previous DB cars together !!
Read More: Most Expensive Aston Martin Cars Ever Sold
2. BMW 700
World War II had an impact on all the German car manufacturers. BMW was no exception. Its 501 models had slow sales and the Isetta microcar had a very small sales margin. It was the first monocoque structure car offered by BMW. The 700 was initially offered as a coupe, followed by the saloon model. It sold more than 175,000 models and brought BMW back into the game.
3. Buick Regal (2009)
Many popular brands like Oldsmobile, Mercury, Plymouth and Pontiac died in the 2000s. Buick also would’ve died if the Insignia wasn’t there. This rebadged Opel Insignia worked wonders for Buick in the Chinese market. It sold more than 100,000 models in the Chinese market in 2014 and 2015. Buick continues to produce the Regal for the Chinese market, even though it has left the US market. The latest model gets power from China-exclusive 1.6 Litre and 2.0 Litre engines.
4. Dodge Omni
In the late 70s, Chrysler was in deep trouble due to the Oil Crisis. Being the smallest in the Big Three, it had very few resources to develop a car strong enough to tackle the market demands. Ford Pinto and Chevrolet Vega were the most powerful competitors in the economy car segment. In comes the Dodge Omni and its popularity proved enough to shake its rivals. This budget car also had two performance editions; GLH (Goes Like Hell) and GLHS (Goes Like Hell Some More). Behind these cool cars, there was one legend; Carroll Shelby himself.
5. Mercedes Benz 300 SL
After World War II, the chief engineer of Mercedes came up with the W194 racecar which went on to win many races. The biggest American Mercedes Benz Importer, Max Hoffman saw the potential and suggested a road-legal sports car based on this design. This in turn became the 300SL which was offered both as a gullwing coupe and a roadster. The model selling more than 3000 units brought Mercedes back on the map to keep producing luxury four-door models. Its Gullwing door design is iconic and is loved by everyone even today.
That’s it for our list of top 5 cars that saved companies from bankruptcy. Which one did you like ? Comment your suggestions.
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