A final decision hasn’t been taken yet, though.
Nissan shut down its activities and closed the last facility that built its cars less than ten years after Datsun was relaunched as an economical marque for emerging markets. Datsun was relaunched in markets like Russia, Indonesia, India, South Africa, Nepal, and others in 2013, but it no longer manufactures automobiles for any of these nations. However, this does not necessarily imply that Datsun is doomed, as a recent analysis sheds further insight on the budget brand’s prospects.
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According to Automotive News, Datsun is dead in all but name, and Nissan is currently deciding what to do with the legendary moniker. Nothing is certain at this time – Nissan is likely still in the early stages of talks – but one option appears to be keeping Datsun on the table as an affordable electric brand in the near future.
“For many thousands of owners across the world, Datsun continues to provide an exciting driving experience, peace of mind ownership at the right price, and exceptional value,” Nissan said in a statement, implying that Datsun may have a future after all. “As part of Nissan’s worldwide transformation plan, the company is concentrating on core models and categories that benefit consumers, dealer partners, and the company the most.”
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It’s perhaps worth noting that Datsun still sells automobiles in some areas but no longer manufactures them. This implies that dealers will only be able to offer clients pre-assembled devices, with sales expected to halt soon. Nissan recently stated that its dealership network will continue to provide maintenance, after-sales services, and warranty support.
The Renault-Nissan-Mitsubishi alliance already has one of the world’s cheapest electric vehicles in its portfolio. The Dacia Spring launched in France last year with a starting price of €16,990, or €12,403 with the local government eco-bonus factored in. It would make sense for Nissan to launch a Datsun-branded version of this car when its replacement hits the market in 2024.
Source: Automotive News