Tuesday, October 3, 2023
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Ducati Announces Factory Custom Program

Ducati Unica Factory Custom Program

The Ducati Unica factory custom programme was developed by Ducati with the goal of developing factory custom Ducati bikes that are unique and distinctive to their owners. Ducati Unica gives Ducati owners access to the Centro Stile Ducati, allowing them to realise their ambition of working directly with designers and technicians to build a one-of-a-kind motorcycle. Ducatisti who enrol in the programme will be able to visit the Ducati Centro Stile atelier in person, express their desires to the designers, and track the progress of their motorcycles during periodic visits, witnessing firsthand the level of dedication and attention to detail that Ducati devotes to each customisation project.

Ducati Unica Program

Ducati Launches Ducati Unica Factory Custom Program

The customisation process will be described with the assistance of the Ducati Unica team, specifying every aspect, including valuable materials, unique finishes, exclusive colours, and Ducati Performance accessories. From the initial designs until the delivery ceremony, every aspect of the bike’s development will be chronicled and aficionados will be involved. (peytonsplaceanimalrescue.org)

Director of the Centro Stile Ducati, Andrea Ferraresi said, “Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride,”

Program To Make Unique Ducati

Each Ducati Unica is supplied to its owner with a certificate of uniqueness that certifies its authenticity and guarantees its non-replicability. The Ducati Unica programme has been expanded to include all Ducati and Ducati Scrambler models. Those interested in designing their own one-of-a-kind Ducati should contact their local Ducati dealer for the appropriate details to seek access to the programme. However, according to Ducati, the business can only accept a small number of requests each year, and only those that are in keeping with the brand’s ideals.

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