It’s an evolution of the Genesis X Concept from last year, ready for the EV era.
Genesis has unveiled a new concept car that shows how its future electrified vehicles would look. It’s called the Genesis X Speedium Coupe, and it’s a development of last year’s Genesis X, but this time for the electric age. The campaign was led by Luc Donckerwolke, Genesis’ Chief Creative Officer.
The Genesis X Speedium Coupe Concept “was formed out of a freestyle design exercise based on the Genesis X Concept,” according to the Korean luxury manufacturer, and it “still displays the company’s Athletic Elegance design philosophy in an even more progressive approach.”
Of note, it wasn’t disclosed whether the Genesis X Speedium Coupe is a preview of an upcoming sporty EV model. We won’t mind if they do make one in this guise, though.
The Genesis X Speedium Coupe, unlike the previous design, has a closed-off grille with the Genesis shield etched in LEDs. The minimalist approach to design, as well as the Two Lines lamp stylistic cue, are still there. The name Speedium was inspired by a Korean racetrack in the city of Inje, and it represents the business’s view that “the emotional value of driving will remain strong in the era of electric,” according to the company.
“This car represents an open door in Genesis’ journey toward our future EV design,” Donckerwolke stated. “This isn’t a show car; it’s a peek into our design processes as we consider concepts for the next generation of electric vehicles, including one with Genesis DNA.”
The Genesis X Speedium Coupe Concept debuted at the same time as the announcement that the electrified Genesis GV70 will be the company’s first vehicle built in the United States. In December 2022, the production will commence in Montgomery, Alabama. With this vehicle, the automaker hopes to enhance its position in the EV industry.
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Meanwhile, the business announced the Priority One programme, which allows Genesis GV60 consumers to have a more personalised experience when purchasing the brand’s first dedicated electric vehicle. They only need to supply their contact information as well as a $500 refundable payment.