With the Carens MPV set to launch in the first quarter of 2022, the business sees an opportunity to grow its footprint in the country.
Highlights
- Kia India will increase its attain in our market subsequent yr.
- It will likely be current throughout 225 cities within the nation with 400 touchpoints.
- At the moment, the corporate has visibility in 198 cities.
Kia India has launched 3 merchandise available in the market, eversince it first got here to India. Within the two years, that it has been within the nation, the recognition of the model has grown. The corporate has already bought greater than 3.5 lakh items within the nation and are marching in the direction of the 4 lakh unit mark. That is commendable, given how gross sales dropped dramatically because of the Covid-19 pandemic. However the firm’s star performers, Seltos and the Sonet – each of that are SUVs – have made this doable. With the Carens MPV coming in to the market within the first quarter of 2022, the corporate sees the necessity to increase its presence within the nation.
Kia India as we speak introduced that by the top of 2022, it is going to be current throughout 225 cities within the nation with 400 touchpoints. At the moment, the corporate has visibility in 198 cities and has 339 touchpoints throughout the nation. The brand new goal will considerably ramp up the corporate’s presence in India and naturally, this has been executed to make sure that clients all through the nation get an opportunity to the touch and really feel the model and contemplate it as an choice.
The corporate stated that there was an increase in demand from the smaller cities and this growth might be focused at catering to this.
