The automaker has also partnered with the Petfinder Foundation.
The Super Bowl LVI is just a few weeks away, and automakers are already ramping up the hype for their expensive commercials. Kia has released the first teaser for their Super Bowl commercial, which will air on Sunday, February 13, and features the all-new Kia EV6 all-electric crossover as well as the tiny robotic puppy that may appear beside it.
Russell Wager, Kia America’s vice president of marketing, said, “Kia’s 13th Super Bowl advertising is the centrepiece of a comprehensive marketing campaign that will include digital, social, out-of-home, and a very special new CSR programme in cooperation with The Petfinder Foundation.”
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Kia doesn’t say what we can expect to see in the commercial or who we can expect to see in it. Kia, on the other hand, announced a cooperation with the Petfinder Foundation, which could explain the robo-dog in the teaser image. “Kia Pet Adoption Grants” will be given out by the two to help shelter animals find their ultimate homes. Before the major game’s evening kickoff, further information will be released.
Because the Kia EV6 will be available in showrooms in a matter of weeks, putting it at the centre of the commercial makes perfect sense. The EV6 is the first model to be released under the brand’s new Plan S strategy, which emphasises future electrification. The automobile is available in a variety of versions, the most powerful of which is the EV6 GT, which produces 577 horsepower (430 kilowatts) and 546 pound-feet (740 Newton-meters) of torque.
The EV6 will be available in the United States for $42,115, which includes the $1,215 destination price but excludes the federal tax credit. Because Hyundai Motor Group purchased Boston Dynamics at the end of 2020, and the firm has showcased its robot-filled vision of the future, the presence of the dog is noteworthy. Maybe in a few weeks we’ll see how that dream progresses?