Lamborghini continues its foray into the realm of non-fungible tokens (NFTs). The eight-month programme, dubbed “The Epic Road Trip,” was created in association with NFT PRO and INVNT.ATOM. Even though collecting NFTs is already a lucrative hobby, some varieties require a special trip inside the automaker’s Italian headquarters.
The new NFT programme from Lamborghini begins a virtual journey that travels from the Moon through space to famous locations around the globe. The primary focus of the road trip is, unsurprisingly, Lamborghini supercars, which are represented by NFTs gathered every month for eight months until March 23, 2023.
For specifics, each month will drop four NFTs, each of which will be available for purchase within 24 hours. The fourth exclusive limited-edition NFT costs $1,963, while the first three NFTs are available for regular price of $196.30 each. Each month, only 63 of the latter will be minted.
Only those who have acquired all of the monthly NFTs issued – either the three regular NFTs or the three regular plus the limited edition – will be given a special NFT at the very end of the campaign.
In addition to other unexpected exclusive rewards, customers who bought two full monthly collections will receive a digital artwork created for “The Epic Road Trip” campaign by Lamborghini’s Head of Design, Mitja Borkert.
A special tour of Lamborghini’s headquarters in Sant’Agata Bolognese will be offered to those who have finished the first four months of acquisitions.
“Automobili Lamborghini has always taken the initiative since its founding in 1963, as evidenced by the super sports cars that continue to be the stars of people’s dreams all over the world. Using NFTs to enter the virtual world of modern collecting is the logical extension of that dream “said Christian Mastro, Automobili Lamborghini’s marketing director.
The first series of four NFTs will be released on August 8, 2022, on Lamborghini’s NFT website.
