Grandeur, opulence, luxury, exclusivity. That’s all that goes through the top minds at Mercedes-Benz nowadays. The German car manufacturer is introducing to the world a new ultra-luxurious sub-brand called Mythos.
Mercedes-Benz wants to move upmarket, announcing on Thursday that it’s planning to cut the number of entry-level models the brand offers in favor of larger-volume, greater-profit high-end models. Part of that plan will be the expansion of the Maybach model line, which will be creating a superluxury version of the new SL roadster.
This is an interesting move, as the seventh-generation SL was designed, developed and engineered by Mercedes’ AMG performance arm, and it’s branded as a Mercedes-AMG and not a Mercedes-Benz. Virtually no details about the Mercedes-Maybach SL were given beyond just the announcement that it’s happening, but two teaser images do give us an idea of what to expect.
| What’s happening Mercedes teased a Maybach version of the SL roadster. Why it matters It will be the first ever Maybach SL. What’s next The Maybach SL should be revealed within the next year. |
The Maybach SL will be the first SL in history to wear an upright three-pointed star hood ornament, which is pretty funny to see on a modern sports car. It’ll also get the large, chrome Maybach waterfall grille, a unique bumper design with more chrome trim and a two-tone color scheme with a black hood that features a repeating Maybach logo pattern. Beyond what’s visible in the images expect different wheels, additional chrome trim on the body, a new rear bumper and other subtle tweaks. While we doubt the Maybach SL will have a stretched wheelbase for more interior room, it should have fancier interior trimmings like additional metal pieces and plush leather upholstery.
Mercedes also announced a new Mythos branch that will create superlimited, highly desirable vehicles based on existing models, similar to what competing luxury brands do. The first will be a speedster version of the SL, the silhouette of which was teased by design chief Gorden Wagener. It seems like each Mythos vehicle could be inspired by a different model from Mercedes’ past, which could be a wide range of vehicle types.