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MG Motors beats Toyota in JD Power Consumer Satisfaction Index

MG India, one of the country’s newest entrants in the passenger car market, has taken first place in the J.D. Power 2021 India Sales Satisfaction Index (SSI) Study. On a 1,000-point scale, the British carmaker, which has progressively become a prominent SUV maker in India in just three years, received 881 points.

In the J.D. Power 2021 SSI Index, MG India has surpassed the two most consistent brands in the Index, Toyota, and India. Hyundai came in third with a score of 875, while Toyota came in second with 877 points. In 2019, MG made its debut in India with the midsize SUV Hector, which was the company’s first vehicle. Gloster, ZS EV, Hector Plus, and Astor are just a few of the premium SUVs that MG has added to its lineup. MG is currently developing an all-new small electric vehicle, which will debut in 2023 and will be based on SAIC-GM-Global Wuling’s Small Electric Vehicle (GSEV) platform.

Read More: 5 Upcoming Midsize SUVs To Launch In India Soon

SSI Study by J.D. Power for India in 2021

The responses of 5,593 automobile owners who acquired vehicles in the calendar year of 2021 were evaluated in the J.D. Power India Sales Satisfaction Index (SSI) Study in 2021. (January-December 2021). The second quarter of 2021 (April-June, 2021) was excluded from the study owing to a lockdown imposed during the second wave of the COVID-19 outbreak. The majority of the car owners in the research purchased their vehicles between September and December 2021.

The survey includes a ranking of the carmakers operating in India based on six different characteristics, including delivery procedure (20%), dealer facility (18%), paperwork completion (17%), working out a deal (15%), sales consultant (15%), and brand website (15%). (14 percent). Only carmakers that sell to the broad market were included in the study, not those who only sell to the high-end luxury market.

According to the report, 85 percent of new car buyers conducted online research prior to purchasing a vehicle. 68 percent of automobile buyers, on the other hand, still like to visit dealerships at least once. Further research found that new car buyers demand a quick response from automakers while doing internet research for a specific model. Other factors that influence the car purchase experience include family and friend referrals, proximity to a sales or servicing center, and the quickest feasible delivery.

Read more: Audi A5 Coupe E-Tron Rendering Imagines A Sleek Two-Door EV

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