Don’t Miss This Exclusive Logo Designed For Tata Motors (Unofficial Logo)
In recent years, every Marketing and brand mark has become an important aspect in the industry. Keeping this in mind Automakers all over the globe are rebranding. Since the 80s cars are seen three-dimensional, chrome-effect logos. But with time they have to adapt designs primarily with screens in mind. As of now, many carmakers are reverting to flat designs to hang on relevance in the digital world. Experts say that such branding would mark the “start of a new era“.
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Since the beginning of this year, many car makers introduced a new minimalist redesign of their logo. Recently Mahindra & Mahindra also came with an all-new logo, featuring it on their new flagship model, XUV700. With the ongoing trends fans are looking up for their favorite brand and what they are up to. Similarly, fans in India are expecting an all-new logo for their favorite brand Tata Motors.
Tata Motors was formerly known as Tata Engineering and Locomotive Company i.e. TELCO. As its name suggests, it used to manufacture locomotives initially. Its first commercial vehicle was manufactured in 1954 in collaboration with Daimler-Benz. It is also the first Indian manufacturer to achieve the capability of developing a competitive indigenous automobile. They own Jaguar Land Rover and Tata Daewoo, the South Korean truck manufacturer. It manufactures construction equipment in a joint venture with Hitachi. The company also has a joint venture with Fiat Chrysler to manufacture automotive components as well as Fiat Chrysler and Tata branded vehicles.
Tata Motors : Current Logo
In mid-1998, Tata Group underwent a re-branding process. Before the early 2000s, all the Tata Products had the updated 3D logo whose origins trace back to the Indica model. With help of the world-renowned London-based branding agency, Wolff Olins; this logo was designed. It is in use to date.
The current logo of the company incorporates a straight-lined “T” in the ring. The logo symbolizes fluidity and adaptability. It also depicts a fountain of knowledge or a tree of trust under which people can take shelter. The blue color in the Tata logo stands for excellence, reliability, and strength of the company’s products. The current logo stands true for the company’s reputation and product image.
Tata Motors New Logo May Look Like
As talking about the trends car companies are opting for simplified, two-dimensional logos. The logos are meant to be digital-friendly according to the automaker. These simplified logos symbolize the ideologies and principles while adding a bit of modern flair.
By Looking at the logos, we can see that the designers have tried their best to modernize the existing logo. The new logo maintains the original concept and design of the logo but makes it a flat one. The first clear change we see in all the concept logos is the removal of the ring. While the first and third logos may look exactly the same, the dark gradient and borders with added light effect in the last one gives it a unique and more metallic look. The bottom part is also considerably thick than the first one. The fourth logo provides sharper angles to the first logo while increasing the thickness. The second one on the other hand looks less modern but has a design much closer to the current logo of the company. Note that we have taken the logos in a counter-clockwise direction.
What do you think about these logo concepts? Do let us know your thoughts in the comments section.
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