Toyota Motor has delisted Urban Cruiser sub-compact SUV from its official website. The SUV was based on the previous generation Maruti Suzuki Vitara Brezza.
The Japanese auto giant Toyota Motor has taken its compact SUV Urban Cruiser off of its official website, leading to rumours that it has abandoned the model. In terms of sales, the Urban Cruiser SUV, which is essentially a Maruti Suzuki Vitara Brezza rebadged, has not been doing well lately. Even though Toyota had offered significant discounts on the SUV in September, it was unable to increase sales during the holiday season. Toyota has not yet made a statement regarding the removal of the SUV.
In India, the Toyota Urban Cruiser SUV debuted in September 2020 with a starting price of 8.40 lakh (ex-showroom). However, since then, the price has increased, and it is now available for 9.03 lakh (ex-showroom). The Urban Cruiser failed to make an impression on Indian consumers despite having a competitive price list, as it registered zero sales last month.
As speculation continues whether Toyota has pulled the plug on Urban Cruiser for these reasons, there is also a possibility that the carmaker is probably preparing to launch the upgraded version of the SUV soon. Based on the new generation Maruti Brezza, launched earlier this year, the Urban Cruiser is likely to make a comeback soon.
The Urban Cruiser SUV, as well as the Glanza hatchback, are two of Toyota models based on Maruti cars as part of a deal between the two carmakers. The Glanza is Toyota’s version of Baleno.
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Toyota previously offered the Urban Cruiser with a cutting-edge Li-on battery with an integrated starter generator and a 1.5-liter, 4-cylinder petrol engine. The same engine was used in the previous generation Vitara Brezza. The Urban Cruiser had an automatic or manual transmission paired with a maximum power output of 138 Nm. The Urban Cruiser faced off against rivals like the Vitara Brezza, Tata Nexon, Hyundai Venue, and Mahindra XUV300 in the sub-compact SUV market in India.