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Volkswagen had launched the Virtus sedan in India in June this year at a starting price of ₹11.21 lakh (ex-showroom). It rivals the likes of Skoda Slavia, Honda City and Maruti Suzuki Ciaz among others in the mid-size sedan segment.
Volkswagen has added the Virtus sedan to the list of models available through its Subscription and Power Lease ownership schemes. Virtus joins Volkswagen’s flagship SUV Taigun in the list of cars available for rental to Indian customers from the German automaker. Customers can now own the new Virtus sedan with just a one-month security deposit and an advance rental, according to Volkswagen. The sedan was released in India in June of this year, with a starting price of Rs. 11.21 lakh. Under the subscription scheme, the sedan can be purchased for less than $27,000.
Volkswagen’s subscription scheme provides the Virtus with a flexible ownership tenure ranging from two to four years. One month’s security deposit and an advance rental are required to drive home a brand new Virtus. The ownership plan includes term insurance, scheduled maintenance, and unscheduled repairs. It provides an easy exit option with no resale risk, as well as the option of returning the car after usage or upgrading at the end of the term. The Virtus rental price ranges from 26,987 (ex-showroom Ahmedabad) to 29,991. (ex-showroom Ahmedabad).
Volkswagen stated that it decided to include Virtus in its subscription model after seeing a significant increase in demand for alternative and flexible ways to obtain a vehicle at affordable rates based on usage. “Our Omni-channel mobility solution is available across our product portfolio, and we are delighted to now add the newly launched Volkswagen Virtus as well,” said Ashish Gupta, Brand Director at Volkswagen Passenger Cars India. We are confident that the subscription and leasing platform will allow aspirational Indian customers to experience our refreshed product portfolio in a hassle-free and modern ownership experience.”
As a part of Power Lease, Volkswagen is offering added benefits to Virtus customers to retain the car post the tenure completion at just 20 per cent of the ex-showroom price. It is also offering refinancing options and an affordable Service Value Pack as well.
Volkswagen Virtus was officially launched in India at a starting price of ₹11.21 lakh (ex showroom, introductory) for the base ComfortLine variant of the Dynamic Line. There is also the HighLine and TopLine variants in this trim. The more capable GT Line, also called Performance Line – has a price sticker of ₹17.91 lakh (ex showroom, introductory).
The Virtus replaces Vento for Volkswagen in the market here and is an ambitious model which not only promises to challenge existing sedans in the country like Honda City, Maruti Suzuki Ciaz and Hyundai Verna but possibly take on the growing preference for mid-size SUVs as well.
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