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Tata Nano has created a unique record of being the cheapest and the most expensive car in the world at the same time.
Here’s how the world’s cheapest car, the Tata Nano, was transformed into the world’s most expensive car, costing a whopping Rs 22 Crore. External elements are required for such transformations to occur. In this case, the car is encrusted with precious gemstones, gold, silver, and other precious metals. Tata first displayed it in 2011 as part of a brand campaign for Goldplus Jewellery, a division of the Tata-owned Titan Group. Before you ask, no, it wasn’t for sale.
This event was organised to commemorate India’s 5,000-year history of jewellery making. Ratan Tata, Chairman of Tata Sons, unveiled this one-of-a-kind handcrafted Nano. It took nearly 8 months and over 30 workers to complete this. Surprisingly, it wears 80 kg gold, 15 kg silver, and gemstones such as diamonds, rubies, and so on. The vehicle was finished with traditional and regional forms of Indian artistry such as naqashi, intricate filigree, colourful meenarki, and much more. It truly exemplifies Indian jewellery making prowess.
While the regular Nano costs around Rs 2 lakh, this was estimated to cost a staggering Rs 22 Crore. This is the only time you’ll hear such a huge sum associated with a Nano. This one-of-a-kind Nano was created as a showpiece for Tata’s jewellery stores across the country. It is an excellent way to promote various aspects of the company, such as the automobile and jewellery.
Nano was originally designed to offer a common man an opportunity to fulfil his/her dream of owning a car. Initially planned to retail for that magical Rs 1 lakh mark, the vehicle used to cost around Rs 2 lakh by the end of its lifecycle. However, it didn’t achieve those sales figures that Tata was expecting. Nevertheless, it was a great product and opportunity for a lot of people and they enjoyed it to the core.
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