Sometimes people need a ride. And when they do, make sure they come to you with some amazing online marketing. According to statistics, 72% of total car rental revenue will be from online sales by 2027. Make sure your business exists on the web with these five car rental service online marketing strategies.
Everything starts with amazing graphics
The internet was made for images. Amazing graphics are the best way to catch the eye of anyone who sees your content. Whether it’s on your social media channels, filling your website, or all over your marketing emails, great digital marketing starts with great graphics.
Because you’re busy running a car rental service, you probably don’t have the time to design eye-catching graphics from scratch. Luckily, there are thousands of free templates for car posters available from websites like PosterMyWall.
Just browse the designs, choose the one that best fits your business, customize the information with the easy drag-and-drop editor, and you’re ready to post. Templates are the best way to ensure professional-level graphics without needing professional-level design skills or take time out of your busy schedule.
Build a great website
No matter how hard you try, renting a car isn’t always easy. There are a lot of rules people need to understand before they can hop in a car and drive off your lot — and for good reason; renting a car can be risky!
But because of all the rules, it can be confusing for customers to understand everything before they sign on the dotted line. Make sure your renters know exactly what’s expected of them to eliminate confusion with a great website.
Your website should be a one-stop-shop for everything about your business. It should provide customers with answers to each and every one of their questions, walk them step-by-step through the rental process, and help them actually book a vehicle for their next trip.
The more confident customers feel with your rental process, the more likely they’ll be to use your services!
Plus, as you design all your other various marketing efforts — like social media and email — you can link people back to your website. Think of it like your online marketing home base to promote your business.
Start a blog
Your other marketing channels shouldn’t be the only thing driving traffic to your website. You also want to start generating some search engine optimization (SEO) equity with great content. And there’s no better way to add quality content to your website than with a blog.
Blogs are a great online promotional strategy for two reasons. First, they are amazing for optimizing your website for search engines, ensuring your business shows up on the first page of the search results when someone types “car rental service near me” in a search engine. Search engines love the specific content and keywords in blogs!
Second, blogs answer even more specific questions your customers might have about your rental service. Think of a few questions you’re regularly asked when people step up to your desk to rent a car. Then, write a blog answering them!
Generally, the more content you have on your website, the better it is for online marketing.
Understand your audience and niche
There are a lot of car rental services out there. Think about what makes your business special and use it to help you stand out with your online marketing.
For example, imagine your business is near a major city and most of your customers are business people. They want ease and efficiency, but they also want to look good pulling up to their next meeting.
Use your online promotions to showcase smaller cars that are easy to navigate through the streets. Focus on promoting compact cars and how they’re perfect for fitting a briefcase, rolling suitcase, and have a spot to hang suits and business attire so they don’t get wrinkled.
Then, make graphics that showcase how good your cars look in the city streets or parked in front of skyscrapers where high-powered business meetings might take place.
When you fully understand your audience and niche, you can create online promotions geared directly toward your ideal customers, helping you rent more cars!
Use email marketing
It might be one of the oldest forms of online communication, but did you know email marketing is still a force to be reckoned with in 2023? The average email marketing campaign generates an incredible $36 for every $1 spent. That’s a 3,600% average return on investment! Naturally, it’s definitely an online marketing strategy you should use for your car rental service.
Email marketing is the best way to showcase the latest deals and updates from your company. For example, send an email every time you’re running a special on car rentals. If there’s a specific busy time of the year, you can send emails to remind customers to book their rental now so they aren’t left without a ride.
At the end of every email, be sure to link back to your website and lead people to your booking page to complete the sale.
Most email marketing professionals suggest sending at least two to four emails every month to ensure your brand remains top of mind for your customers without annoying them with constant messages.
Your email marketing is also a great place to use your car posters and amazing graphics. Your emails are a representation of your business, so make sure they look good!
Grow your car rental service with online marketing
Everyone needs a ride occasionally. When you want to get more business for your car rental service, go online! Start with some eye-catching graphics, build the perfect website, write a few blogs, understand your audience, and start an email marketing campaign.
With all your online marketing strategies working together, your rental lot might not ever be full again!