Indian Automotive Market is so huge that it has attracted many popular brands around the world. While popular brands like Toyota, Renault-Nissan and Volkswagen still rule over people’s hearts, not all brands got this privilege. Due to various reasons, the following brands were not so successful in the Indian Car Market. Some of these brands did enjoy success, but some issues led to their discontinuation. Let’s see the car companies that failed to sustain in India:-
- Ford Motor Company
- General Motors
- Standard Motor Products
- Premier Automobiles Ltd.
- Daewoo Motors
1. Ford Motor Company
One of the most recent car companies that failed to sustain in India is Ford Motor Company. The brand is not completely defunct as they will still sell cars in India but those will be imported versions (CBU). This means the new Endeavour coming to the market will be more expensive than the ones built in India. The company is known for its latest models like the Ecosport, Endeavour and older ones like Fiesta and Figo.
Read More: Last Ford Car Rolls Out After India Exit From Sanand Plant, Gujarat
2. General Motors
If we had to list the cars which General Motors brought to India and failed, it’ll be a new list. So we decided to include them under one topic. GM started their business in India by bringing Opel to the country. The cars were pretty advanced for their time. Only rich people could afford them which led to low sales and the subsequent discontinuation of Opel Motors from the Indian Market. Then they brought in Chevrolet which enjoyed success in India for a long time before they decided to shut the doors in December 2017. We still hope they come back…
3. Standard Motor Products
Walking down the memory lanes….. Standard Motor Products produced some very iconic models. These are also featured in many Indian movies. Remember the car which Rajesh Khanna drove in the song, ‘Chala Jaata Hoon Kisi Ki Dhun Mein’? That was the Standard Herald Mk I. Then why did the brand face discontinuation? The answer is the Standard 2000 model. It was a rebadged Rover 2000 which company thought would succeed but was a disaster. The fuel average controversy also contributed to the fall of this once renowned brand. The car brand failed to sustain in India any further.
Read More: Top 10 Popular Old Cars In India
4. Premier Automobiles Ltd.
The company that once ruled the Indian market filed in December 2018 for Bankruptcy. The cause was poor Sales due to low quality rebadging. Didn’t get it? Their last model i.e. Premier Rio was essentially a Zotye Nomad I from China. The Nomad I was a copy of Daihatsu Terios (First-gen) from 1998. With Prices starting from 5 Lakhs, it was marketed as the ‘Cheapest SUV’. That’s what it was actually and the sales figures showed that to the company. So while the Padmini and 118 NE ruled the market once, the company couldn’t keep up with the demands of new customers.
5. Daewoo Motors
This is the car company that failed to sustain in India due to the wrong pricing strategy. The cars were good but too overpriced for the specs they were delivering. As the buyers were not well aware of the features, all they saw was Fuel efficiency and pricing. Adding fire to the fuel, Daewoo also started offering huge discounts on its models while placing them in a premium segment. Both factors confused the buyers, leading to poor sales and a loss of more than 350 Million Rupees. Eventually, the company went bankrupt with General Motors buying the Automotive division and Tata Motors buying the commercial vehicle segment.
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