Honda 2W reported a 37.92 percent drop in domestic sales in November 2021. Sales dropped to 2,56,170 units from 4,12,641 previously. For the month, domestic sales accounted for 91.36 percent of overall sales. Honda’s best-selling two-wheelers include the Activa, Dio, Grazia, CB Shine, Livo, Dream, Unicorn, CB350, and others.
While domestic sales declined by nearly 38%, with a volume loss of 1,56,471, exports grew. The rate of growth is reported to be 17.73 percent. Exports increased by 3,646 units to 24,211 units, up from 20,565 units.
| Honda Bikes | Oct-2021 | Nov-2021 | Difference | Growth |
|---|---|---|---|---|
| Domestics | 3,94,623 | 2,56,170 | -1,38,456 | -35.08% |
| Exports | 37,584 | 24,211 | -13,373 | -35.58% |
| Total | 4,32,207 | 2,80,381 | -1,51,826 | -35.13% |
Honda 2W Sales Nov 2021
Honda 2W sales are expected to increase in November 2021. The total number of units sold has decreased to 2,80,381 units. Sales declined 35.28 percent year over year from 4,33,206 units. The total number of units lost was 1,52,825 units. In reality, Honda’s two-wheeler sales were lower than TVS’s last month. The total sales of Bajaj two-wheelers were even higher than those of TVS.
On all fronts, sales were estimated to be down by 35 percent on a month-over-month basis. Domestic sales decreased by 1,38,453 units from 3,94,623 units. (simonsezit) Exports decreased by 13,373 units, from 37,584 units. Total sales decreased by 1,51,826 units from 4,32,207 units.
Sales Challenges
Honda 2Wheelers has a stronghold in India, thanks to the success of its Activa scooter. The business is now branching out into a larger market. Honda’s 350cc products, the Honda CB350 and CB350RS, have sold 30k units in the year after their inception. Honda is interested in this market, and in order to reach a larger audience, HMSI is rapidly developing its BigWing retail outlet network.
BigWing retailers sell Honda 350cc motorcycles. BigWing dealerships are charged with CB500X, CBR650R, CBR1000RR-R Fireblade, and Fireblade SP, Africa Twin Adventure Sports, and Gold Wing Tour, in addition to the newer entry-level motorcycles. However, none of the major players were able to expand the BigWing network as quickly as the 350cc offers.
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