Through November 2021, Royal Enfield’s sales in various segments have been mixed. While year-over-year sales were down, month-over-month trends were much better. Its largest segment (350cc) witnessed sales of 43,346 units last month. Sales dropped by nearly a quarter or 24.51 percent. RE sells Bullet, Classic, Meteor, and Electra in this segment.
The volume drop was slightly over 14k units, down from 57,418. About 84 percent of overall sales came from segment sales. Sales increased in the segment above 350cc. The number of units sold increased to 8,308 from 6,364 previously. The increase in volume was 1,944 units or 30.55 percent. RE sells Himalayan and the 650 Twins in this category.
Royal Enfield Sales Nov
Domestic sales were reported as 44,830 units, a decrease of 24.12%. Wholesales dropped from 59k units to 14,254 units, resulting in a volume loss of 14.254%. Last month, domestic sales accounted for around 87 percent of total sales for Royal Enfield.
Exports increased to 6,824 units, up from 4.7k previously. Sales increased by 45.25 percent, with a volume increase of 2,126 units. The total number of units sold dropped to 51,654 from 63,782 previously. With a 19 percent sales reduction, the volume loss was 12,128 units.
|Royal Enfield Bikes||Oct-2021||Nov-2021||Difference||Growth|
|Less Than 350cc||37,409||43,346||5,937||+15.78%|
|More Than 350cc||6,724||8,308||1,584||+23.56%|
The 350cc sector has seen a 15.87 percent increase in sales year over year. The increase in volume was a little under 6,000 units, compared to 37,409 units sold in October 2021. The growth rate in the sector above 350cc was considerably higher, at 23.56 percent. The increase in volume was 1,584 units, up from 6,724 units.
Domestic sales increased by 10.39 percent on a month-over-month basis. The increase in volume was 4,219 units, up from 40,611 units. Exports increased by 93.75 percent, from 3,522 units to 3,302 units. The increase in total sales is stated to be 17.04 percent. The increase in volume was 7.5k units, up from 44,133 units.