YouTube is the most popular site for automobile creators to reach a large audience. Over a fifth of the world’s population uses YouTube, which receives over 14 billion monthly views. Traditional media was fully dominated by renowned figures like Jeremy Clarkson, but modern media platforms like YouTube have given independent journalists like Doug DeMuro and Sudhir Matai the chance to launch their own automotive journals.
Top Automotive YouTubers
1. The Straight Pipes
The Straight Pipes is a major Canadian YouTube channel that specialises in auto reviews. The channel, hosted by Yuri and Jakub, focuses on reviews and performance videos for some of the most intriguing cars available. They have accumulated over 341 million views since 2012 and have over 1.5 million subscribers on their YouTube page.
2. DriveTribe
Jeremy Clarkson, Richard Hammond and James May host The Grand Tour on Amazon. The trio also launched a mobile app and YouTube channel. DriveTribe boasts over 2 million subscribers and over 340 million channel views. This YouTube channel uploads reviews every week and often includes the likes of Jeremy Clarkson and Richard Hammond. As the ex-hosts of Top Gear, the trio landed a massive gig hosting their own show for Amazon Prime.
3. Rory Reid – AutoTrader UK
When Jeremy Clarkson was axed from Top Gear, the BBC brought in a few automotive journalists to fill his shoes. One of them was Rory Reid, who now hosts the official AutoTrader UK YouTube channel. His personality and humor translate perfectly to make him one of the smoothest and most entertaining hosts on the platform.
4. Sudhir Matai – Double Apex
Double Apex is one of the largest independent auto publications in Africa. Sudhir Matai has written for Option Auto, Porsche Fahrer, Business Day Motor News and IOL Motoring. He also runs a YouTube channel from iconic circuits like the Nürburgring and the Circuit of the Americas.
5. Throttle House
Thomas Holland and James Engelsman, a British national, run Throttle House. On YouTube, the channel has 320 million views and more than 2 million subscribers. Throttle House blends the finest of both the European and American auto markets, which are significantly distinct from one another. They have everything, from recent releases to ancient oldies.
6. Matt Gallagher – WTF1
Matt Gallagher and the WTF1 YouTube channel are one of the fastest-growing F1 channels on the platform. The channel managed to surpass over 1 million subscribers in 2022 due to its hilarious and entertaining F1 updates and exclusive commentary. Matt has even been invited to F1 races and team headquarters for exclusive content. The Race and Formula 1 offer in-depth, high-quality videos.
7. Mighty Car Mods
Mighty Car Mods is one of YouTube’s most popular independent channels. The channel is committed to documenting distinctive automobile builds and highlighting the finest of Australian automotive culture. The camaraderie and humour of the group, which is led by longtime friends, are on full show every week as fresh films captivate viewers all over the world.
8. Jay Leno’s Garage
Jay Leno is a well-known and well-liked vehicle collector. The contents of Jay Leno’s garage are broadcast on CNBC and also posted on his YouTube page. The channel’s intriguing cars and high quality have allowed it to gain over 3.5 million subscribers. Jay Leno has the ability to upload reviews to YouTube that are of studio quality, unlike other auto YouTubers who must work within a fixed budget.
9. Doug DeMuro
Douglas DeMuro is a YouTuber and automotive journalist from the United States. American automotive journalist and YouTuber Doug DeMuro hails from San Diego. By posting candid and relatable car reviews, he has amassed over 4 million fans on his YouTube channel. Doug used his background as a writer and journalist to provide content that would appeal to both customers and gearheads.
10. Mat Watson – Carwow
Mat specialises in premium auto reviews and performance tests, and he frequently features some of the world’s most unusual and powerful vehicles. Mat has competed in races in everything from Bugattis to genuine Formula 1 vehicles. He has successfully established one of the most popular auto channels on YouTube. Regular appearances by Mat may be seen on both his personal YouTube channel, Mat Watson Cars, and the Carwow channel.
