An electric Dodge performance car needs to be more than fast—it needs to sound fast.
Making an electric muscle car presented a unique issue for Dodge: how to make it sound like a muscle car when the performance is provided by (almost) silent electric motors?
Dodge will unveil its first electric muscle car idea in the near future, a powerful and speedy vehicle that will go on sale in 2024 and cater to a devoted following of Charger and Challenger muscle cars. As a result, the manufacturer must respond to the noise question sooner rather than later, even though the upcoming electric Dodge “is just so wonderful that it is stunning,” according to Stellantis CEO Carlos Tavares in Amsterdam. His comments came during a group discussion before to his presentation of Dare Forward 2030, the automaker’s long-term business plan that runs through 2030. Fiat Chrysler Automobiles and PSA Group merged to form Stellantis a year ago.
Donuts And Burnouts In An EV
Six months ago, Tavares claimed he asked Dodge brand chief Tim Kuniskis how to keep muscle-loving Dodge customers happy with EVs. Kuniskis responded with market research showing that clients in their 30s are willing to use electric power to make donuts and burnouts. But what about that noise issue—replacing a powerful gas engine’s throaty growl? Dodge engineers generated a sound that Tavares described as “shocking”—yes, he repeated the term again.
To appeal to Millennial shoppers, the team is currently considering how to make their music creation more louder and more powerful sounding.
Chrysler Is Emotional Pillar
The strategic aim, according to Tavares, is to invest in all American brands, including Chrysler, which currently includes minivans and the Chrysler 300 sedan.
“Chrysler is one of the former FCA’s emotional pillars. It’s critical that we give this stable brand a future and a chance to recover “According to Tavares.
The CEO claims to have had numerous meetings about Chrysler’s future models, which he describes as “beautiful.”
Chrysler’s first electric vehicle is planned to be based on the Chrysler Airflow concept presented at the 2022 Consumer Electronics Show. There will be a bit of a wait: Chrysler’s first electric vehicle will not be available for purchase until 2025. The first Dodge EV concept will be revealed soon, followed by a plug-in hybrid (related to the Alfa Romeo Tonale and said to be dubbed the Dodge Hornet), and a third big new car for the company.
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