Hero MotoCorp intends to launch a number of new two-wheelers in the coming months to capitalize on the positive purchasing sentiments that prevail among customers during the festive season. The country’s largest two-wheeler manufacturer intends to launch at least eight new models in various segments.
As it anticipates a high demand during the holiday season, these will reportedly cater to different customer needs in specific regional markets. Ranjivjit Singh, Chief Growth Officer at Hero MotoCorp, stated that his company will capitalize on “pent-up” demand, particularly in rural markets, while leveraging a festive season free of the health crisis.
The latter is why many two-wheeler manufacturers are betting big on high volume sales in the coming months, according to Singh, and this has “fueled a resurgence in personal mobility need across most parts of the country.” Hero will release the Xtreme 160R Stealth Edition 2.0 with visual updates in the coming weeks, as we exclusively reported.
Know More: Hero Xtreme 160R Stealth Edition 2.0 To Launch Soon In India
Hero New Models
In addition, the Hero Maestro Xoom 110 is expected to be released soon, and we recently shared the first exclusive images of the upcoming scooter. It has a new front end with a sleeker LED headlight unit, corner bending lights, new LED DRLs, sharper bodywork, chrome accents, 12-inch front and rear alloy wheels, a digital console with Bluetooth, a new LED tail lamp signature, and a new LED tail lamp signature. (expatfinancial.com)
However, no performance changes are expected because the existing 110.9 cc single-cylinder fuel-injected engine capable of 8 bhp and 8.75 Nm could continue to use Hero’s patented i3S technology to save fuel. The two-wheeler sector has grown by 33% so far this fiscal year, but it has not yet reached peak performance levels seen in the past.
The high input costs and resulting increase in prices of the affordable models, as well as the impact of the health crisis and logistical issues, have wreaked havoc on total volume outputs and sales, but the recovery is well and truly underway this fiscal year.
Also Read: Upcoming Two Wheelers Launch In India | New Two Wheeler Launch In India
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