The company sold 3,465 units in the Americas and 2,660 units in the Asia-Pacific (APAC) region, but Europe, the Middle East, and Africa (EMEA) region contributed the most to the volume with 3,987 units sold there. Sales in the EMEA area increased 14% year over year in 2023. Throughout the year, the volume increased by 4% in the APAC region and 9% in the Americas.
| Lamborghini Car Sales In Countries | Units Sold |
|---|---|
| United States of America | 3,000 |
| Japan | 660 |
| Germany | 961 |
| South Korea | 434 |
| Italy | 409 |
| Canada | 357 |
| Australia | 263 |
| France & Monaco | 255 |
| Taiwan | 211 |
| India | 103 |
The Huracan came in second with 3,962 units, and the Urus maintained its lead at 6,087 units in terms of model split. Additionally, 63 vehicles with V12 engines were delivered, comprising 51 few-offs and the final 12 Aventadors.
The first V12 high-performance electrified vehicle (HPEV) hybrid super sports car, the Revuelto, was introduced by Lamborghini in 2023, and orders have already been placed for manufacturing through late 2026.
In addition, the business announced the Lamborghini SC63, a racing car in the LMDh class that will compete in the IMSA WeatherTech Sportscar Championship and the FIA World Endurance Championship in 2024. The Lamborghini Lanzador concept car was also unveiled.
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