Thursday, April 25, 2024

Maruti Suzuki Grand Vitara Receives Over 20,000 Bookings

Grand Vitara from Maruti Suzuki is the first-ever mid-size SUV from the company and will be sold through its Nexa chain of dealerships.

1/9 Maruti Suzuki has entered the mid-size SUV segment with the new Grand Vitara SUV while pre-bookings for the model have been opened for a token amount of ₹11,000.

2/9 In terms of exterior design, the model features a split headlamp design and projector headlamps with LED Daytime Running Lamps. 

3/9 At the rear, there is a sleek LED tail lamps. Maruti Suzuki will offer the Grand Vitara in six monotone colors and three dual-tone colors.

4/9 In terms of dimensions, the Maruti Suzuki Grand Vitara measures 4345 mm in length, 1645 mm in height, 1795 mm in width and 2600 mm in wheelbase.

5/9 On the inside, the Maruti Suzuki Grand Vitara gets a dual-tone theme of black and brown. The seats are finished in faux black leather with champagne gold accents in strong hybrid variant whereas the smart hybrid variant will get silver accents.

6/9 2022 Maruti Suzuki Grand Vitara comes loaded with features such as heads-up display, digital instrument cluster, 360-degree parking camera, and connected car technology. Other features on offer are ambient lighting, front ventilated seats, keyless entry, rear AC vents, a push button to start/stop the engine, and USB ports among others. 

7/9 The Grand Vitara SUV also gets wireless phone charging feature. There is also a 9-inch touchscreen infotainment system that supports Android Auto and Apple CarPlay.

8/9 In terms of safety features, 2022 Maruti Suzuki Grand Vitara gets six airbags, tyre pressure monitoring system, hill descent control, rear disc brakes, hill hold assist, electronic stability program,

9/9 Maruti Suzuki will offer the Grand Vitara in two engine options. There is a 1.5-litre mild hybrid engine that we have seen on other Maruti Suzuki vehicles while the other one is a new 1.5-litre strong hybrid engine that has been developed with Toyota.

Maruti Suzuki Grand Vitara was unveiled to the world in a glitzy event earlier this month and the company is now prepping its flagship SUV for an official launch ahead of the upcoming festive season. Bookings for the Grand Vitara were opened on July 11 and in these around three weeks, Maruti Suzuki has received over 20,000 bookings.

Company sources reveal that while the response for the Grand Vitara was strong when the booking was first started, the traction for the mid-size SUV has only increased post the official unveil. It is also indicated that a large chunk of those who have booked the Grand Vitara have reserved the model with strong hybrid technology. The Grand Vitara would come with two petrol engine choices – a 1.5-litre mild hybrid system which offers 100 bhp and 135 Nm of torque while the other is a 1.5-litre strong hybrid motor with 114 bhp. This engine is being touted as the game-changer because – among other reasons – it would offer a claimed fuel efficiency of almost 28 kms per litre.

Maruti Suzuki is the country’s largest car maker and has always had a tight grip over the small and hatchback car segments. Its Brezza too has dominated the sub-compact SUV space for years but at a time when customer preference is strongly in favour of SUVs of all shapes and sizes, Maruti may have been losing ground. This lost ground is what the Grand Vitara is looking to make up.

The mid-size SUV segment in the country continues to be dominated by Hyundai Creta and Kia Seltos while the likes of Tata Harrier and MG Hector too fare well. The recently-launched Mahindra Scorpio-N is promising to intensify the rivalry. But Suzuki and Toyota have combined forces to not just enter the field of play but play big. Toyota Urban Cruiser Hyryder has also been officially unveiled. Both Hyryder and Grand Vitara would be manufactured at the Toyota facility in Karnataka and would be the only two mid-size SUVs in the country with strong hybrid technology.

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