Last year, Volkswagen had launched two new vehicles in India, T-Roc and Volkswagen Taigun Allspace, both of which were CBU imports, with the popularity of SUVs steadily increasing in the Indian market, it isn’t surprising to see Volswagen focus solely on SUVs.
The Taigun, however, will be a locally manufactured vehicle, built on the India-specific ‘MQB A0 IN’ platform.
Volkswagen’s sister company Skoda will also introduce a new made-in-India SUV soon, named ‘Kushaq’. Which will be built on the same platform as the upcoming Taigun.
Volkswagen Taigun will likely get the same engine and transmission options as the Skoda Kushaq. The manufacturer, however, is not aiming for high sales in the Indian market, rather it will focus on sustainable sales volume with good profit margins.
The manufacturer has achieved 83-92 percent localisation with the Taigun, and is aiming for 95 per cent localisation. Road testing of the Tiguan has also begun, and a test model was spied recently.
Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, said “In a market where the top-two players alone control almost 3/4 th of the market, too much focus on volume does not make sense. Therefore, we are not looking at volume but sustainable existence, with profitability.”
Volkswagen is planning to launch another model in our market, although it’s not sure if this will be the Arteon. VW Arteon is definitely in consideration for India, although it is not sure if the sedan will launch this year or next year.
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