Friday, March 1, 2024

Bike News: Eishin Chihana New Chairman Of Yamaha Motor India

Eishin Chihana has been associated with Yamaha Motor Company since 1991 and holds expertise across different verticals and markets including Europe, North America, Africa, the Middle East and ASEAN countries.


  • Eishin Chihana replaces Motofumi Shitara as the new Yamaha boss
  • Chihana has expertise across several verticals within Yamaha since 1991
  • Chihana also has experience managing overseas sales for Yamaha’s products

Eishin Chihana has been named the new Chairman of Yamaha Motor India, succeeding Motofumi Shitara, who has served as the company’s CEO since 2018. Since 1991, Eishin Chihana has been a part of the Yamaha Group. He has experience in a variety of areas, including sales, marketing, and business management, with a particular focus on motorcycle operations in Europe, North America, Africa, the Middle East, and ASEAN. Chihana has managed international sales for Yamaha motorbikes, ATVs, marine engines, personal watercraft, and generators, among other products.

Eishin Chihana, Chairman of Yamaha Motor India Group, stated of his new post, “I’m ecstatic to be taking the helm of Yamaha Motor in the world’s largest two-wheeler market. India is a varied country with a large market and enormous possibilities. Yamaha’s leading technical developments and engineering abilities also allow us to reach the market by satisfying their developing expectations, as the bulk of its population is made up of youngsters. To further enhance our position in the Indian market, we will continue to make new history by introducing Yamaha’s worldwide acclaimed product line under the ‘The Call of the Blue’ brand strategy.”

Yamaha Motor India has been on a product offensive, releasing not just India-specific models such as the FZ-X, but also worldwide goods like as the Aerox 155. This year, the Yamaha R15 V4.0 made its worldwide premiere in India, demonstrating the brand’s dedication to its activities in the country. Yamaha has two manufacturing facilities in India, one in Surajpur, Uttar Pradesh, and the other in Kanchipuram, Tamil Nadu.

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