Honda says the Navi now holds the opportunity to further consolidate its presence in the US market.
Honda Motorcycle & Scooter India is now concentrating on the international market. Honda de Mexico has delivered over 5,000 Navi CKD kits to the United States market, according to the business.
- The Navi was first revealed in 2016
- Exported to the US via Mexico
The Honda Navi, which was introduced at the 2016 Auto Expo as the company’s first wholly India-designed and made model aimed at millennials and offered at a competitive price, failed to meet the company’s expectations. Despite not being upgraded to BS6, the Navi remains a significant offering for HMSI in the international market. HMSI announced in January 2020 that four to five models would be discontinued in the country, but Navi still had a great export potential. This may be observed in the fact that Honda Motorcycle & Scooter India began exporting Navi CKD kits to Mexico in July 2021, and has since shipped over 5,000 CKD kits to Mexico.
“I’m glad to tell that Honda Mexico has announced the start of Honda Navi Exports to the US Market,” stated Atsushi Ogata, MD, president and CEO of Honda Motorcycle & Scooter India. Navi delivers a world of endless possibilities to its riders all over the world with its distinctive appeal and dynamic style of both scooter and motorbike. HMSI had reinforced its ambition to become one of Honda’s global manufacturing centres with the launch of CKD kits to Honda Mexico. The addition of Navi deliveries to the US market via Honda Mexico has bolstered our advanced market export portfolio. The new expansion has provided us with another opportunity to set new global manufacturing quality standards in India.”
According to the corporation, the product, which originated in India, has developed a cult following in other markets. According to Honda, the Navi now has the potential to further solidify the company’s position in the market.
Honda 2Wheelers India started Navi exports in 2016. Since then, the company says it has sold more than 1,80,000 units in more than 22 export markets led by Asia, Middle East and Latin America.