CEO Carlos Tavares confirmed that Stellantis plans to bring back the Chrysler brand from its current neglected state.
The Chrysler brand has been on the verge of extinction for some time, with only two models in its inventory, one of which is the venerable 300 sedan. But that is no longer the case. CEO Carlos Tavares remarked today at an event outside of Amsterdam to explore the Stellantis empire’s future product strategy: “Chrysler is one of the former FCA’s emotional pillars. It’s critical that we give this brand a future and a chance to recover,” and that “Chrysler will be reborn.”” He also stated that the upcoming Chrysler models “look absolutely stunning,” as CEOs frequently do when describing future products.
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- Good news for Chrysler: Stellantis CEO Carlos Tavares today said the brand will be “relaunched” with “gorgeous” new models.
- Tavares was speaking at an event in Amsterdam on Tuesday morning.
- He also said no additional Stellantis brands are coming to the U.S. market. On that list are Peugeot, Citroën, Opel, and other marques not currently sold here.
One of the first new cars is expected to be the Airflow (shown above), an electric compact crossover that will compete with the Tesla Model Y, Ford Mustang Mach-E, and Volvo XC40 Recharge. While presenting the company’s strategic plan, dubbed Dare Forward 2030 by Stellantis, Tavares stated that the Chrysler brand would be fully electric by 2028, and that the overall goal in the United States for all of the company’s brands is to reach 50% of total passenger vehicle and light-duty truck sales by 2030.
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The intentions for Fiat, another struggling American brand that currently only produces the 500X crossover, don’t appear to be as firm. “We still have to figure out how to get the Fiat brand back on track in the United States,” Tavares added. “We have a few ideas, but we haven’t made all of the decisions yet.”
Tavares, while speaking more broadly about the US brand strategy, said, “”We have a strategic goal to invest in all American brands,” he remarked, but added, “I have no intention of bringing new brands to the United States at this time.” I believe we’ve had enough.”
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