Sunday, April 14, 2024

Ford Taurus Still Lives, Gets A Hefty Makeover For Middle East Market

The 2023 model features a digital cockpit, 2.0-liter EcoBoost power, and Mustang-themed taillights.

The Ford Taurus in 2023 will be the eighth generation of Ford’s long-running sedan, albeit it will not be available in the United States. The Taurus died for the second time in this corner of the woods in 2019, after being resurrected in 2008. Meanwhile, a Mondeo-based Taurus debuted in China in 2016, and an all-new model is set to debut in China and the Middle East, where Ford claims the sedan is a best-seller.

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What kind of equipment does the new Taurus come with? Inside, you’ll find a simple digital cockpit with an 8-inch instrument display and a 13.2-inch centre screen. Driver assistance features such as adaptive cruise control, collision mitigation system, and blind spot intervention are available, as well as a panoramic roof and wireless charging. Apple CarPlay and Android Auto are also included, and Ford makes a point of mentioning the centre console’s rotary shift dial.

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Outside, the sedan’s design is similar to the Mondeo’s, but it has a more modern look with thin headlamps high on the fascia flanking a broad grille. There are tiny three-bar taillights on the back that have a strange resemblance to Mustang taillights. A single LED strip crossing the decklid connects the lights. Ford’s 2.0-liter EcoBoost engine is mated to an eight-speed automated transmission under the hood. Ford claims that the updated Taurus has been rigorously tested to ensure that it can withstand the heat of the Middle East deserts.

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“It’s crucial to the comfort of our customers, and the integrity of the all-new Taurus, that we test in such extreme climates,” said Ziyad Dallalah, production development general manager for Ford International Markets Group. “Dust and sand can play havoc on engine internals and suspension components by accelerating wear on moving parts. Add that to the searing heat, and you are faced with a vehicle that has to work much harder than it might have to in more favorable conditions. Our testing ensures Taurus’ engine, transmission, driveline, and cooling systems can handle the demands of the region.”

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The Ford Taurus originally launched in 1986 and soon became the best-selling passenger car in the United States. The 2023 Taurus, however, will remain the domain of markets outside the US, with sales in the Middle East expected to begin later this year.

Source: Ford


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