The Maruti Alto was first presented in 2000 with a single purpose in mind: to democratise travel for the public. Over the next few decades, the Alto not only became Maruti Suzuki’s best-selling car, but also grew in popularity, eventually becoming India’s best-selling automobile for years.
What makes the Maruti Alto tick, to the point where it has a slew of satisfied consumers who rely on it for their daily transportation needs? The Maruti Alto is a strong force in India’s entry-level car industry for not one, not two, but five reasons.
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1. Affordable Yet Uncompromising
The Alto is one of India’s most cheap automobiles, with prices starting at Rs. 3.25 lakh. This also explains why the Maruti Alto is a popular choice among first-time automobile purchasers, who place a high priority on price. But that’s not to suggest that first-time car purchasers aren’t interested in a strong feature set: the Alto has democratised large vehicle features, allowing lakhs of Indians to own cars with cutting-edge technology.
The SmartPlay touchscreen infotainment panel, for example, comes with a slew of connectivity and entertainment capabilities, including GPS navigation and Bluetooth music streaming.
Airbags, ABS, vehicle tracking, and vehicle security alerts, among other safety and security features, ensure that the Alto is not just feature-rich but also safe and secure.
The Maruti Alto features everything you need for a comfortable driving experience, from power steering to power windows, and keyless entry to internally adjustable ORVMs – it’s a true no-compromise car.
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2. It’s a Maruti Suzuki
The Maruti Suzuki Alto epitomises what the company stands for. Reliability and, most importantly, low maintenance costs over the course of a car’s entire life cycle. These features combine well in the Alto, making it a popular car among the general public.
Since the company’s inception, Maruti Suzuki has been known for its dependability, and this winning trait can be found in its best-selling car, the Alto. In its category, the Maruti Alto has received top marks in JD Power quality evaluations.
The fact that the Maruti Alto has performed in special endurance runs, sometimes continuously for 24 hours, speaks volumes about its dependability. The Altos have been flawless, never missing a beat.
Another advantage of the Maruti Alto is its low maintenance costs over its whole life cycle. It’s truly unbeatable!
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3. Designed & Built in India, for India
Not just in terms of culture, but also in terms of the terrains that must be traversed, India is a very diverse country. A automobile designed and constructed in India, for India, has a distinct advantage. That is exactly what the Maruti Alto is.
For example, the Alto is a particularly popular automobile in the Himalayan states of Kashmir, Himachal Pradesh, and the North East, which have some of India’s most difficult road conditions. The car’s impeccable reliability, even in sub-zero temperatures, a tall ground clearance, great low-end torque that ensures minimal gear changes and excellent grade-ability, and a compact footprint that allows it to squeeze through the narrowest of paths are all reasons why Alto owners swear by it in such harsh conditions. These features make the Maruti Alto extremely popular even on the plains, where driving conditions are much easier.
4. Edgy Looks on the Outside, Elegance on the Inside
The Maruti Alto is a perfect blend of elegance and crisp design, making it a popular choice among both new and experienced car purchasers. For starters, the aero edge design is sleek and stylish, which appeals to a wide range of people.
From the driver’s seat, the automobile offers exceptional visibility, making driving a breeze.
The cabin is roomy and comfortable to be in, even on long road trips of hundreds of kilometres, thanks to its joyfully designed furnishings and colour themes.
All of these elements combine to make the Alto a popular vehicle among Indian car purchasers of all generations.
5. Kitna Deti Hai?
Great mileage is no more a nice-to-have quality, but rather a requirement in today’s world of sky-high fuel prices. The Alto 800, in both petrol and CNG trims, is a very fuel efficient car, which is one of the reasons why it is so popular in India’s rural areas, where earnings are significantly lower than in the city. The Maruti Alto 800’s petrol version has an ARAI-certified mileage of 22.05 km/l, while the CNG-powered variant achieves 31.59 km/kg.