Monday, March 4, 2024

Mahindra M9Electro Formula E Car Unveiled

Mahindra Racing has unveiled the Gen 3 M9Electro race car livery for the Formula E World Championship in 2023. The single-seater all-electric race car is now dressed in a striking red and copper colour scheme that echoes Mahindra’s new design direction for electric mobility. The M9Electro will be piloted by an all-new driver lineup, including British racer Oliver Rowland and 2016/17 Formula E Champion Lucas di Grassi. Jehan Daruvala was recently named the team’s reserve driver for Season 9.

The M9Electro from Mahindra Racing was unveiled at the official pre-season test in Valencia, Spain. The livery was created at Mahindra Advanced Design Europe (MADE), a joint effort between MADE and Mahindra Racing UK. The racing organisation is headquartered in Banbury, England.

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“I am delighted to launch our livery for the 2023 ABB FIA Formula E World Championship here in Valencia,” said Asha Kharga, Chairperson, Mahindra Racing. The Gen3 livery is inspired by our Born Electric platform design language and incorporates the latest global colour trend in fashion, with copper contrasting with the signature Mahindra red. Elements of the design pay homage to Mahindra Racing’s history and previous successes, while others demonstrate our vision for the Formula E Gen3 era. We are especially excited to bring our cars to India in February to commemorate the first-ever Hyderabad E-Prix.”

“I am very excited for this new dawn at Mahindra Racing,” said Mahindra Racing’s new CEO, Frederic Bertrand. With the new look on the cars, the team is off to a fresh start. I have high hopes for the team’s future; we have some fantastic people on board, as well as two fantastic drivers in Oliver and Lucas.”

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Formula E Season 9 is all set to kick-off on January 14, 2023, with the latest season set to take place in as many as four new locations. This includes India with the Hyderabad E-Prix a part of the calendar and set to take place in February next year. With a new driver line-up, team principal and CEO, Mahindra Racing is all set to shake things off for a fresh start in Season 9. It is the only Indian team on the grid.

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